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Bayshore Home Health Announces Partnership with the AIR MILES® Reward Program

Written by: Andrea Tam

Partnership recognizes the commitment of over 100,000 Bayshore clients

Mississauga, ON, Jan. 29, 2013 – Bayshore Home Health and the AIR MILES Reward Program are pleased to announce that Bayshore is the Canadian Home Healthcare Sponsor to exclusively offer AIR MILES reward miles.

Through this partnership, Bayshore clients and their families now have a number of opportunities to collect AIR MILES reward miles on the services they purchase privately. These include:

Statistics show that within the next decade, Canada’s senior population will reach a staggering 6.7 million people and within the next four decades, Canadian seniors will account for half the growth of Canada’s overall population. With both an aging demographic as well as a growing desire to remain at home, for as long as possible, Canada’s healthcare landscape is clearly changing. Through innovative community partnerships, expanded programs and service offerings, Bayshore is committed to meeting the ever growing needs of Canadian seniors and their families.

“There is no question that today’s seniors and their families are reshaping the future of home healthcare,” said Stuart Cottrelle, President of Bayshore Home Health. “Seniors are telling us that home care is the preferred alternative to a hospital, long-term care facility or retirement residence and through this partnership, Bayshore is saying your independence has its rewards,” says Cottrelle.

AIR MILES partnership with Bayshore improves our service offering, reaching a vital and growing segment of the population.

“With more than 10 million AIR MILES® Collector Accounts, we know how important it is to continue offering relevant and engaging rewards to Canadians,” says Claudio Rodrigues President of RMG Loyalty (authorized agent of AIR MILES Incentives). “With a growing desire among seniors to stay at home for as long as possible, our partnership with Bayshore brings AIR MILES reward miles right to their home.”

About Bayshore Home Health

Bayshore Home Health delivers a wide range of nursing, personal care, home support and companion services through more than 50 home care offices and two-dozen community care clinics across the country, serving over 100,000 clients annually. These services are purchased by government care programs, insurance companies, workers’ compensation boards and the public. It also provides nurse and caregiver staffing services to health care organizations and the corporate sector. Bayshore Home Health is a division of Bayshore HealthCare, one of Canada’s leading providers of home and community health care services and a recipient of Canada’s 50 Best Managed Companies award since 2006.

For more information please contact:
Kate Kurys
Citizen Optimum Public Relations
Phone: (416) 934-8020

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