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Bayshore Home Health Launches Workforce Diversity StrategyMississauga, Ont., Sept. 16, 2009 –Bayshore Home Health is launching a new strategy designed to help the company attract, recruit and retain a more diverse workforce that reflects the Canadian population and the company’s clientele. The strategy will also include employee education about diversity and the impact different cultural traditions, as well as gender, age, sexual orientation and physical or cognitive abilities, have on attitudes towards health, illness and its treatment. “We are committed to making Bayshore Home Health a great place to work,” says Holly Quinn, chief nursing officer for the company. “Our new strategy will help ensure that workforce diversity exists at all levels of our organization by educating and training staff throughout the company and encouraging them to embrace diversity as a source of strength and innovation.” Bayshore Home Health’s diversity strategy is based on the Best Practices Guidelines on Embracing Cultural Diversity in Health Care developed by the Registered Nurses Association of Ontario through funding from Health Canada. The Guidelines were developed to help create healthy work environments for nurses that will impact both patients and organizations. “Bayshore is serious about Employment Equity,” adds Soraiya Walji, employee relations innovation leader at Bayshore Home Health. “As part of our diversity strategy, we’ve established three-year goals to hire more visible minorities, aboriginals and persons with disabilities. Our goal is not only to increase representation of these groups in middle management and other positions, but also to shift the mindset of our leadership and employees to ensure we continually create a culture that respects and includes diversity today and in the future.” Three diversity workshops will be held across Canada to launch Bayshore Home Health’s new strategy with the company’s employees. The workshop, Embracing Cultural Diversity & Developing Cultural Competence, will be held in Moncton on Oct. 20th, in Vancouver on Nov. 5th and in Oakville, Ontario on Nov. 18th. It will be delivered by Rani Srivastava, a respected speaker both nationally and internationally. Srivastava is the author of a textbook on Developing Cultural Competence in Health Care and is currentlythe Deputy Chief of the Nursing Practice at the Centre for Addiction and Mental Health in Toronto. "Cultural competency helps ensure quality services to Bayshore Home Health clients,” concludes Quinn. “Canadians represent a variety of different cultural norms and traditions that are accompanied by different values and beliefs about health. All of these factors influence their views about health care delivery.” About Bayshore Home HealthBayshore Home Health has been enhancing the quality of life, dignity and independence of Canadians in their homes since 1966. Canadian owned and operated, it is the country’s largest provider of home and community health care services, with more than 40 home care offices, 20 community care clinics and 8,000 employees. Its core services are in-home nursing, personal care and home support – which can be purchased directly by individuals and also accessed through government care programs, personal and group insurance plans and workplace safety insurance. Its caregivers deliver more than 5.2 million hours of home care annually to over 57,000 clients. It also provides nurse/ caregiver staffing services, health education programs and treatments in its dialysis centres. Its subsidiary, Bayshore Specialty Rx, offers infusion pharmacy, infusion clinic and pharmaceutical support services to a variety of health care and pharmaceutical organizations.– 30– For more information contact:
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